Digital Public Relations

We are experts in the IT field of digital public relations. We have the ability to greatly increase your presence online by building strong relationships, enabling strong media coverage, as well as attracting, referrals, natural links, and mentions of your brand. Many media publications are increasingly leveraging the digital news and online platforms due to the continued penetration of the digital content consumption. It is thus necessary that brands look beyond the ordinary print opportunities to see to it that they engage adequately with their targeted audience.

Whereas conventional strategies are still effective, digital public relations basically combine proven and traditional public relations strategies with laser online focus as well as the latest in social campaigns and creative content marketing.

With our digital public relations, you have the added benefit of integrating with the relevant search engine optimization techniques. It also has a smarter link building service which greatly improves your organic rankings and visibility. They are also measurable and confer our clients tangible insights and results.

Strategic Communications

We struggle to infuse our communications strategies with the relevant topical agenda and master plans. While working towards our quarterly and bi-annual plans, we institute pertinent and intelligent programs. We base them on the prevailing industry insights and issues. We understand that only the specially tailored public relations campaigns will enable you to obtain the outcomes you require to meet your internal marketing goals.

Press Office and Media Relations

Our team does not hide behind e-mails at all. On the contrary, we build strong relationships using a barrage of online journalists and bloggers. We do so mainly by updating them on our client’s policies, missions, and practices. We draft press releases, make arrangements for online reviews, and create product placement opportunities, media interviews, and business profiling.

Thought Leadership

Our aim is to let clients be the final authority on the various pertinent topics. We deliver answers to the biggest questions in their minds to achieve this noble objective. We write features and by-lines on a vast scale of topics, source external speakers, and make arrangements for media briefings at the various trade shows and other events.

Research and Data Analysis

From time to time, we carry out research in the various fields. We also do media monitoring all with the aim of staying at the top of the latest industry news. Our journalists prioritize the news they select topically. They also employ strong internal data which enable us to assist with analyzing the data of clients to gain access to interesting news hooks which are essential for media outreach initiatives.

Event Management

Our team of event management experts has organized a plethora of public relations events for clients across a variety of industry sectors. We organize press tips and blogging events. We are also able to support event planning as well as researching and placing invitations to the relevant media attendees to those events.

Case Studies

From our past experiences, we have deduced that prospective clients and journalists respond better when they hear how others have already attained success with a given good or success. We also appreciate that the illustration of the real-life applications of the assets of clients aid in assisting is a good way of capturing the attention of the journalists. Most importantly, it doubles up as the best way of engaging newer clients.